Sensory marketing has always taught us this: deciding to own an object is something that is connected to deep “feeling,” it is often a choice that is made “by skin.” And in this respect, the analog product will always be ahead of the digital one.

Among the 5 senses, sight is certainly the most important and perhaps also the most reliable. In fact, 80 percent of perceptions pass through the eyes. The object should try to stand out with unusual colors, shapes, shades and materials chosen and curated with the aim of striking the consumer.
In particular, the world of printing, which is what we are interested in here, has prepared a wide variety of special effects that aim to tickle the eyes and give pleasure to the eyes: we are talking about lamination, lamination and hot stamping techniques, as well as the use of luminous, thermal, fluorescent or phosphorescent inks.

In addition, there is the tactile component given by the thickness of the materials, the choice of some additional processing such as glossy or soft-touch lamination (processing that, for example, we have in our “business card” product), which gives the paper a special and pleasant velvety feel.

And turning to the subject of printing tourist maps, an area that interests us, sight and touch are involved together. Opening and touching a map, having the broad, complete view of the city where one has chosen to stay, is a gesture that we will always associate with travel, the discovery of new places, the scents of those places. The simple gesture of taking notes over the paper, touching it, smelling it, will inevitably be associated with a positive memory, of leisure and carefreeness.

Aiming for the distribution of a map in your accommodation can definitely prove to be a winning move that creates bonding with the brand of your hotel, your campground, your B&B, your agritourism.

See the database of maps available for printing immediate or call thiswaymaps for information on available products.